Shopify
Role: Creative Director
Creative approach: Shopify launched Shopify Collabs, a platform connecting creators with brands. I developed the creative concepts for the launch campaign, working closely with Shopify's creative team and production partners.
Result: In the first week, this campaign drove 19K total landing page views, 11K sign-ups, and over 622K total YouTube views.
Videos
With well-known creators, you don’t often see the journey behind their success. We wanted to focus on the process, not the outcome, and capture the attention of early-stage creators focused on building their audience.
For brands, it was important to highlight show Shopify Collabs solved two big pain points: growing sales and finding vetted creators to work with.
Landing Pages
Storyboards
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