Whole Foods
Role: Creative Director
Challenge: Revive the struggling Amazon Fresh brand to increase sales.
The Result: Within one year, in-store sales had tripled.
Prime Day
New Store Openings
In 2024, Amazon Fresh opened 21 new stores and renovated 31 existing stores. My team built a modular set of assets that could be activated for any opening.
In-Store Signage
Holiday
Headline Deals
Seasonal
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