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Whole Foods


Role: Creative Director

Challenge: Revive the struggling Amazon Fresh brand to increase sales.

The Result: Within one year, in-store sales had tripled.

Prime Day








New Store Openings
In 2024, Amazon Fresh opened 21 new stores and renovated 31 existing stores. My team built a modular set of assets that could be activated for any opening.


In-Store Signage


Holiday





Headline Deals



Seasonal







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