Under Armour
Role: Senior Copywriter
Challenge: Create brand guidelines for MapMyRun to unify the customer journey; write content for the app, emails, and global fitness chalenges.
Result: I wrote the Healthy at Home Fitness Challenge, which broke the record for highest sign-ups on a MapMyRun challenge.
Brand Guidelines
Fitness Challenge
Email Campaigns
UX Flow - Create Circuit/Superset
UX Flow - Report Issue
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