Yaa-Yaa Thai Hot Sauce
I concepted and shot the launch campaign for a new hot sauce, Yaa Yaa Thai.
The recipe is inspired by the founder’s mom — and each small batch is handmade — so we aimed for visuals with a homey, cozy, and personal feel.
Factora Wealth
I directed this photoshoot for Factora Wealth, a financial education company for women.
We didn’t need to make the shoot literally about money, but wanted to encapsulate the feeling of security and freedom that comes with having a solid handle on your finances.
Photographer: Riley Reed of Woke Beauty
TWA Hotel at JFK
I’m obsessed with the TWA Hotel. I made a pilgrimage from Brooklyn and shot photos to highlight the graphic nature and color palette of the space.
Ozempic Still Life
Ozempic is taking the world by storm and I think it’s fascinating. I asked a friend if I could borrow an old (sanitized) Ozempic needle and created a few still life scenes exploring the relationship between the “natural” world and our current one.
Bodega Besties
I met these best friends taking outfit pictures outside of my daily bodega. I asked them to come back and meet me for an official shoot together.
Big Dumb Fun Parties
I concepted and shot launch assets for an event production company in Austin, Texas called Big Dumb Fun Parties.
We wanted it to feel fun (obviously), irreverent, and a little disco.
Will the Whale
I concepted and shot the cover photo for the debut album of indie artist, Will the Whale.
Will’s musical style is sunny, breezy, and a little ethereal so we shot outside, in the sun, with playful elements like bubbles and shimmery fabric.
Häagen-Dazs
I think Häagen-Dazs is the best ice cream you can get at a grocery store.
So I took matters into my own hands and shot a pint of strawberry Häagen-Dazs the way I think it should be represented: premium, velvety, and above all: delicious.
3M Holiday Activation
3M, the world’s greatest adhesives brand, asked me to take photos of their activation with Ayesha Curry on the Upper East Side.
The goal of the evening was to showcase how their products can help make the holiday season more magical. The goal of my evening was to showcase what a fun event it was.
