Marine Layer
Role: Copywriter
Challenge: Develop the brand voice and art direction to drive customer engagement and maintain consistency acrosss all channels.
Result: The catalogs’ response rate increased by 158%, driving over $2M in revenue. The creative system and voice guidelines I built continue to scale with the brand today.
Catalogs
Photographer: Kirby Stenger
Emails
I planned and wrote bi-weekly emails with an average 21% open rate and $15K revenue generation.
Art Direction
Photographer: Kirby Stenger
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