Factora Wealth
Role: Creative Marketing Director
Challenge: Build a brand and content system that could quickly generate trust—and—sales around a sensitive topic like personal finance.
Result: In its first year, Factora generated over $1M in revenue and attracted customers from all over the world.
Brand Photography
Brand Video
Investies
To help soften the stigma around women talking about money, I came up with a word, Investies, and built a 360-degree campaign featuring real women from the Factora community who had successfully partnered together on investments.
During the campaign, social engagement increased by 22%, our average email open rate reached 49%, and our average weekly applications increased by 41%.
Emails
Coursework
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