Esker Beauty


Role: Creative Director  

Creative approach: Esker Beauty makes premium body care rooted in ancient bathing rituals. I helped build the brand’s visual identity, creating photo and video assets for multichannel seasonal campaigns to elevate the brand beyond typical "clean beauty" positioning.


Result
: Within three months, we exceeded their sales targets by 17%.

The Body Plane
I directed, filmed, and edited a tutorial to speak to the product’s premium materials and showcase skin transformation in real time.


 




Brand Photography
I directed and shot assets for the Body Plane, inspired by ancient Roman rituals, and the Firming Oil, made from powerful, botanical ingredients.


OOH





Creative Strategy


 
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