Esker Beauty
Role: Brand Consultant
Creative approach: Esker Beauty makes premium body care rooted in ancient bathing rituals. I helped build the brand’s visual identity, creating photo and video assets for multichannel seasonal campaigns to elevate the brand beyond typical "clean beauty" positioning.
Result: Within three months, their web conversions had increased by 22%.
The Body Plane
I directed, filmed, and edited a tutorial to speak to the product’s premium materials and showcase skin transformation in real time.
Brand Photography
I directed and shot assets for the Body Plane, inspired by ancient Roman rituals, and the Firming Oil, made from powerful, botanical ingredients.
OOH
Creative Strategy
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